Category Archives: Strategy

<p>Strategy</p>
Blog - Better Localization Living Through Communication
In an earlier blog, we suggested that localization teams succeed when they align with the company’s greater business goals. The “pillars” that rest on the foundation of business alignment and support localization success are communication, resources, and technology. Communication is the most i...
Blog - Evangelization is dead. Long live Alignment!
This is a follow-on article to our recent blog posts  about Localization Relevance, Opportunity and Language Strategy. Localization managers’ most persistent complaint and challenge hasn’t changed in the last two decades. Earlier this year, yet another survey revealed that Localization managers...
Blog - Beyond Operations: Localization Relevance
You’re a seasoned professional in the localization field.  You have responsibility for or are managing, a localization organization. Your team or function may be humming along. You manage global-ready software; localize, translate and deliver content; and provide internationalization guidance. Yo...
Blog - Transition And Change = Opportunity
The impending system shifts unfolding with a worldwide pandemic promise to introduce new challenges and directions for enterprises and their localization organizations. As a localization leader or practitioner, early acknowledgment and focused planning around the challenges enable opportunities for ...
Blog - Nobody Owns Your Language Strategy
Language Strategy: A company’s language strategy specifically defines what content systematically gets translated into which languages. A language strategy is not static. It always reflects a company’s shifting international goals and priorities. After a company enters international markets, the...
Blog - Global Mindset Matters
With an emphasis on defining Global Mindset, this article focuses on small to mid-size companies new to the international arena and localization. Preparing for the Global Marketplace The moment a company’s management realizes that international markets are the path to greater revenue growth is an ...